Trolls’ Racist Comments get a Billboard Near their Homes

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Brazil – The billboard campaign is called “Virtual racism, real consequences” and it’s backed by Criola, a civil rights organisation run by Afro-Brazilian women.

Afro-Brazilian civil rights group Criola is taking racist comments posted on Twitter or Facebook, identifying the location of the commenter, and then buying billboard space near that person’s home in order to display the comment in huge letters.

Criola’s founder Jurema Werneck says the campaign is intended to encourage people to speak out and report racism. “Those people [who post abuse online]think they can sit in the comfort of their homes and do whatever they want on the internet. We don’t let that happen. They can’t hide from us, we will find them,” Werneck tells BBC Trending.

The campaign was inspired by a recent incident in which a post on the Facebook page of news show Jornal Nacional was swamped with racist abuse targeted at black weather presenter Maria Julia Coutinho.

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Criola, founded in Rio de Janeiro in 1992, has a stated mission to “enable Afro-Brazilian women, teenagers and girls to become agents for change in the struggle against racism, sexism, and homophobia, and work for the creation of better conditions of life for the Black population in Brazilian society.”

The campaign website says: “We omit names and faces of the authors because we have no intention of exposing anyone. We just want to educate people so that in future they think about the consequences before posting racist comments.”

“The action is intended to show that the web is not a free territory for the display of messages of hate, racism and prejudice and that actions will have consequences for their authors.”

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Jennifer Baker is the founder and editor of Revolution News - Contact us with inquiries, tips, corrections at - revnewsmedia@gmail.com